November 30, 2011
Mark Satov commenting on Loblaw's brand revitalization
Yahoo! Canada interview
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November 29, 2011
Mark Satov comments on Loblaw's turnaround
Globe and Mail interview
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OCT 04, 2011
Mark Satov speaks at the CSCMP Supply Chain conference
Satov makes the case for a strong connection between supply chain success and
a well developed strategy
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SEPT 20, 2011
Mark Satov on BNN commenting on Walmart's Canadian Strategy
How Walmart will react to economic and competitive pressures
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JULY 11, 2011
Satov’s Target Canadian market entry study noted in Wall Street Journal
Target’s Canadian entry could affect other US retailers there
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JULY 08, 2011
Mark Satov comments on the implications of Target entering Canada on BNN
Who will Target hurt?
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July 8, 2011
Satov study on Target’s Canadian market entry noted in Financial Post, on CBC.ca and in other Canadian and US newspapers
Walmart, Canadian Tire in Target’s crosshairs
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JULY 08, 2011
Satov releases Target study
Target Poised to Take Significant Market Share from Canadian Retailers, According to SATOV Study
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May 26, 2011
Satov deepens implementation capabilities
Marion Halmos joins Satov partnership
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NOVEMBER 16, 2010 — MARKETING MAGAZINE
Satov helps Cossette transform
Cossette Communications has significantly changed its business model, with Satov leading the full strategic review.
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MAY 06, 2010 — THE GLOBE AND MAIL
When less is much more
Why offering too much choice can kill your business.
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SEPTEMBER 24, 2009
Satov acquires Torque Customer Strategy
By joining forces, clients receive a broad offering of strategy, operations and go-to-market advice, founded on deep consumer insight.
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APRIL 27, 2009 — THE GLOBE AND MAIL
Managing during a recession
This is the time that great companies are made, says Mark Satov. As a competitive player in a tough market, you have the chance to increase relevance and increase share.
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APRIL 9, 2009 — THE GLOBE AND MAIL
How to handle failure
As part of the experts panel of the Globe and Mail, Mark Satov weighs in on embracing risk, failure and innovation. To foster a culture of innovation, leaders should encourage risk-taking at all levels, and be prepared to deal with the results.
VIDEO 1: HOW ARE RISK AND FAILURE PERCEIVED IN CANADA?
VIDEO 2: THE ART OF FAILING
VIDEO 3: IS IT BETTER TO FAIL IN STRATEGY OR EXECUTION?
FEATURE: FAILURE AND RISK
FEBRUARY 20, 2009 — THE GLOBE AND MAIL
How to handle pricing
As the economy slides, small businesses may be tempted to cut prices. But doing so can be a double-edged sword. On Feb. 25, Mr. Satov will answer questions on the Globe and Mail Business Incubator about pricing strategy — how to calculate prices, how to negotiate terms, how much leeway to provide a major client, and where to draw the line.
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FEBRUARY 13, 2009 — THE GLOBE AND MAIL
Wal-mart’s aisle of opportunity
As high income individuals become more price conscious, Wal-Mart has an opportunity, but luring more affluent shoppers is not going to be easy. Mark Satov comments on the challenges Wal-Mart faces as it tries to reach this segment.
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FEBRUARY 11, 2009 — THE GLOBE AND MAIL
When to cut a deal, and when to run
The current recession has many businesses thinking of cutting prices to retain and attract customers. Mark Satov provides several strategies to help companies optimize their pricing strategy in any economic time.
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FEBRUARY 2, 2009
Business Perspectives
The first edition of Business Perspective from Satov. In this publication we share updates on our work and our views on issues that affect our clients.
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JANUARY 16, 2009 — THE GLOBE AND MAIL
Survival of the fittest
Business Incubator talked to merchants in Toronto’s Distillery District about how their businesses are coping.
DECEMBER 12, 2008 — CANADIAN BUSINESS
Develop your customer-referral strategy
Positive endorsements from existing customers are one of the most cost-effective marketing tools available to companies of all kinds. Make sure your clients are spreading the good word. Partner Tasha Kelton offers advice on building a referral strategy that actually leads to great new business and enhanced client relationships.
