February 7, 2012
Customer-led innovation
The value of marketing objectivity
January 24, 2012
Customer survey best practices
Wording matters
January 10, 2012
Customer survey pitfalls
What customers are and are not good at remembering/predicting
December 13, 2011
Consumer trends to expect in 2012
Content curation, accessible premium products, price optimization and a-la-carte pricing are some of the expected trends next year
November 29, 2011
Mark Healy comments on the continued value of marketing fundamentals
Profound yet simple quotes from marketing professionals
November 15, 2011
What will replace social influencers?
The rise of social media, mobile payment platforms and location-based services
November 1, 2011
Days are numbers for social influencers
Paid social influencers losing their influence
October 18, 2011
The process underlying customer experience
Mapping, grading and optimizing customer touch points
October 4, 2011
Customer experience gets its groove back
The underpinnings of customer experience management
September 20, 2011
Lessons for marketing to millennials
Ethnography points to angry male youth trends
September 6, 2011
The new buzzword in marketing: ethnography
Why ethnographic approaches are powerful in marketing
August 23, 2011
NFC's far reaching effects
What NFC means for merchants and marketers
August 9, 2011
The coming mainstream impact of NFC
What NFC means for consumers
July 19, 2011
Mark Healy, business plan competition judge, comments on winner of Globe/TELUS Challenge Winner
Sandberg Labs customer-facing issues and opportunities
June 28, 2011
The power of a clear value proposition
Focus and the tie to clarity by customers
June 14, 2011
Refining the value proposition
Development and articulation
May 31, 2011
Optimizing pricing decisions
Technical approaches used to price products and services
May 17, 2011
Pricing strategy inputs and considerations
How to seek and use customer input when making pricing decisions
May 3, 2011
Focus group design
Best practices for focus group set-up and execution
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April 19, 2011
Choosing focus groups for research
The right time to deploy focus groups
April 5, 2011
Competitive intelligence approaches, part 2
When and how to safely engage in CI
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march 22, 2011
Competitive intelligence approaches, part 1
When and how to safely engage in CI
march 8, 2011
Readying for generational change, part 2
Millennial consumers and in the workforce
February 22, 2011
Readying for generational change, part 1
Millennial consumers and in the workforce
February 9, 2011
Brand elevation, part 2
The process of brand elevation
January 25, 2011
Brand elevation, part 1
Examples of brands which have elevated over time
January 17, 2011
Consumers want guided choice, not more choice
Personalization vs. customization
December 15, 2010
Three new trends in the year ahead
What to expect for 2011
November 30, 2010
Living with some uncertainty is the new normal
Mark Healy on some of 2010’s key trends
October 22, 2010
Entrepreneurs can't afford to ignore customer experience
Mark Healy comments on the importance of CX for SMBs
October 21, 2010
Customer experience: Three who got it right
Mark Healy on the fundamentals of CX, and three firms with the right strategy
October 19, 2010
Five common myths about entrepreneurship
Fundamentals instead of the latest trends
October 12, 2010
Why you shouldn't just reward your best customers
Customer loyalty approaches for private companies
September 25, 2010
Programmatic Change
Successful implementation and execution of new ideas
August 24, 2010
Mystery shopping brings customer experiences to life
Approaches and benefits to mystery shopping
August 23, 2010
Big box competition forces malls to shape up
Strategies for retail revitalization
AUGUST 10, 2010
Great project managers evolve from great managers
Talent management as precursor to project management
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JULY 27, 2010
Mobile phone market shows customer research in action
Observed vs. self-reported behaviour
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JULY 13, 2010
Execution vs. differentiation in designing customer strategy
Focusing on the fundamentals can outweigh focusing on being different
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JUNE 29, 2010
Targeting affordable luxury customers (3rd of a 3-part series)
Identifying and satisfying emotional benefits suited to accessible premium products
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JUNE 15, 2010
Affordable luxury opportunity creation (2nd of a 3-part series)
Spotting and capitalizing on opportunities for premium brands in near-commodity categories
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JUNE 1, 2010
Fundamentals of affordable luxury (1st of a 3-part series)
Diagnosing the value proposition and marketing underpinnings of accessible premium products and brands
MAY 18, 2010
B2B referral strategy
How to build up to making the ask
MAY 14, 2010
Mark Healy comments on the rise of customer experience
CX can boost profits by increasing loyalty and positive word of mouth while reducing cost to serve and churn
MAY 4, 2010
The ground rules for effective customer surveys
Overcoming survey limitations through careful design and deployment
APRIL 20, 2010
The three problems with customer surveys
They can be weak data collectors and potentially misleading when applied in inappropriate situations or put together poorly.
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APRIL 06, 2010
Customer community pumps up bottom line
The upshots? Acquire, maximize value, and retain. Isn't that the dream scenario for all businesses?
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April 1, 2010
Mark Healy on the fundamentals of customer experience
Fantastic CX is designed from the outset
MARCH 23, 2010
It’s time to rethink how graduates are hired
The traditional recruiting model companies use to find talent doesn't work, but there are alternatives.
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MARCH 09, 2010 — THE GLOBE AND MAIL
Olympic marketing winners and losers
There are three ways to measure success in branding and marketing, and they are sequential: What, how and how much?
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FEBRUARY 23, 2010
Does your brand still have value?
As the economy recovers, conduct an audit to measure perceptions of your firm, inside and outside the company.
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FEBRUARY 09, 2010
Apps mania mimics the dot-com boom
Executives, entrepreneurs and consumers know they are going to be big, and there is consensus that we’ve only scratched the surface.
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JANUARY 26, 2010
Plot growth like dots on a map
Use state of your business as a reference point, and build out from there.
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JANUARY 12, 2010
An appealing alternative to ‘graduation’
Many retailers have opted for a brand-within-a-brand strategy to drive growth, rather than a straight product or brand introduction.
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NOVEMBER 10, 2009
Marketing fundamentals still matter
Nuggets of wisdom from experts in the retail trenches.
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OCTOBER 26, 2009
The recession is over. Now what?
If you are preparing to roar out of the post-recession gate, consider whether to simply move ahead or put the pedal to the metal, advises Mark Healy.
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AUGUST 10, 2009
Tackling sales with training camp zeal
In his latest Report on Business column, Mark Healy compares the lessons he’s learned about selling professional services to some common themes emerging from the start of this year's NFL season.
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JUNE 16, 2009
Demographics don’t tell the whole story
Statistics may be useless in making marketing decisions.
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MAY 15, 2009
Why you need to be on Twitter now
Get use to it: social media is essential for small business.
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APRIL 21, 2009
What's your post-recession marketing plan?
To be ready for the rebound companies need to target three key elements: the who, the when, and the how.
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APRIL 21, 2009
Generation Y wants it now
Whatever you call this generation, if you are running a business you had better understand it.
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APRIL 21, 2009
Seven things I learned last year
It seems that nobody knew anything about business in 2008.
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APRIL 15, 2009
A clear value proposition is critical
For your small business to succeed, first decide what your company is promising its customers, and then deliver consistently on that promise.
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MARCH 23, 2009
What’s your post-recession marketing plan?
The economic downturn has many small business marketers stampeding the exits, slashing budgets, and cutting prices. Mark Healy suggests that this full-on retreat is occurring too late, and marketers should avoid the same mistake in reverse by beginning to plan now for the end of the recession. Follow the link below to read more about the who, the when, and the how of post-recession marketing.
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